Testing
Introduction
It all started when we thought something is very wrong with how the fragrance industry is functioning. Before we tell you how we plan to solve that, take a look at the below 4 scenarios and tell us if it has happened with you as well?
SaturationYou are walking past the perfume section in a store. The sales person is following you like a shadow. “Sir, which type of fragrance are you looking for?” You not wanting to sound dumb, throw some random answer. He sprays perfume on a test strip. You like it. He shows you another one, and then another. |
UnpredictabilitySomebody gifts you a scent. It smells very ordinary. You start wearing it anyway. And WOAH!, you start getting compliments. Now you love it and become a loyal user. Or in other scenario, you buy a perfume which you seem to like, but nobody notices it or likes it and you soon get bored and want another one with that extra kick! |
MoneyYou go to a brand store and get attracted by a great looking perfume bottle. You’ve seen it in ads as well. You try it and fall in love. Seeing the price tag, You imagine a hole in your pocket. You wonder if the high price is because of the perfume itself or the highly expensive perfume bottle?. |
Signature scentYou sometimes wonder what is that one perfume which would really suit you. You remember how you always used to love somebody’s scent which he/she kept wearing for decades. Where should you start hunting your signature scent? Sadly there is no economical answer that you can find. |
Do you sense what is wrong?
Fragrance is stuck in a never-ending loop that keeps shoppers in line with the status quo. An estimated $800 million is spent on fragrance marketing each year, from television commercials to billboards to in-store samples and magazine ads, spiking up the prices.
We all just hate these tactics outright, craving a more individualized, guided way to purchase what is a very personal item. A more tailored method would be where the store associate learns about customer first, then offers them scents that better fits their taste, Is what is the need of the hour.
And this is how exactly we plan to disrupt this industry. Using technology to our advantage, we give our customers all the tools to narrow down their choices. Starting from the gender, you can apply one filter after another, such as gender, season, type, brand, application time etc. Applying these filters will bring you to the best 2-3 fragrances from our majestic range, so that you can choose the one, especially for you!
